Urban Rise
For this financial literacy platform, we carried out extensive digital strategy work as well as a comprehensive brand identity programme designed to bring to life their key message.
Visit:
urbanrise.orgIndustry:
FinanceCategory:
Digital Strategy,Branding,Web Design & Development
What did we do?
Background
Urban Rise is a platform that advocates financial literacy to a wide audience. Founded in 2021, it seeks to demystify many misconceptions about money, and equip people with the financial literacy skills they need to excel in an-ever changing world.
Digital Strategy
With a limited digital footprint, Urban Rise came to us with a vision: to transform financial literacy into an accessible, engaging journey for everyone. Our task was monumental yet clear—we needed to lay down a digital strategy that not only amplified their key message but also engaged users on a level that financial platforms rarely do. Through meticulous market research, audience analysis, and content strategy development, we carved a path for Urban Rise that leverages the power of digital to educate, empower, and inspire action.
Identity & Branding
To truly resonate with their audience, Urban Rise needed a brand identity that spoke their language. We embarked on a comprehensive brand identity program, designed to encapsulate the essence of financial freedom and accessibility. From a clean colour palette to a memorable logo, every element was crafted to bring Urban Rise’s key message to life. Through targeted messaging, visual storytelling, and a cohesive style guide, we ensured that Urban Rise’s brand identity would stand as a beacon of hope and empowerment in the financial literacy landscape.
Web Design & Development
The crown jewel of our collaboration was the creation of a new website for Urban Rise. This wasn’t just about building an online platform; it was about creating a gateway where financial literacy is demystified and made engaging. With user experience at the forefront, we developed a site that is intuitive, informative, and interactive. The website invites users to embark on their financial literacy journey with confidence and ease.
